+20% increase in conversion rates Across A/B tested landing page variants

+15% average order value (AOV) Through optimized upsell & cross-sell strategies

-25% drop in bounce rate After refining homepage UX and load speed

+22% growth in returning customers From streamlined post-purchase flows

Backed by top brands in every sector

Gorewear

Delivered a hub-and-spoke eCommerce architecture for five brands, spanning 16 countries, all managed under one unified platform.

BigCommerce Contentful Klaviyo

Garrett Popcorn

Delivered a refreshed eCommerce platform for Garrett Popcorn, designed to drive sales and engagement through interactive features like build-your-tin.

BigCommerce

JockoFuel

Delivered a continuous eCommerce roadmap for JockoFuel, enhancing performance and increasing AOV through feature innovation like builders and bundlers.

Shopify Recharge

Power Oil

Centralizing a B2B business, pulling 3 brands under one infrastructure, across retail and B2B, creating a unified multi-storefront approach to drive efficiencies and streamline the sales process.

BigCommerce B2B

Gorewear

Delivered a hub-and-spoke eCommerce architecture for five brands, spanning 16 countries, all managed under one unified platform.

BigCommerce Contentful Klaviyo

OriginUSA

Multi-year eCommerce partnership with OriginUSA, driving major growth through CRO, technical SEO, and strategic managed service improvements.

Klaviyo Shopify Recharge OrderEditing

MountHood Meadows

Modernizing the digital experience of lift-tickets and rental equipment for a ski-resort, enabling ecommerce to be front and center, whilst consolidating product and tickets with opt-in and pre-registration forms.

BigCommerce

Sitka

Delivering a seamless, high-performance experience for SITKA Gear using headless BigCommerce.

BigCommerce Contentful Klaviyo

Cosori

Delivered a headless eCommerce platform unifying three leading home appliance brands under one cohesive digital experience.

Shopify Builder.io

TrueCable

Developed a high-performance eCommerce experience for TrueCable, combining technical SEO, UX optimization, and AI-focused traffic growth strategies.

Shopify

Demdaco

Created a B2B eCommerce portal for Demdaco, streamlining wholesale client engagement and ensuring ongoing platform performance.

BigCommerce B2B Bloomreach

Duxiana

Empowered Duxiana’s US expansion with a headless CMS linked to BigCommerce, streamlining content and eCommerce operations.

BigCommerce SiteCore

Cocktail Courier

Delivered a scalable BigCommerce setup for Cocktail Courier, supporting bulk corporate orders while navigating alcohol regulations.

BigCommerce Strapi

Garrett Popcorn

Delivered a refreshed eCommerce platform for Garrett Popcorn, designed to drive sales and engagement through interactive features like build-your-tin.

BigCommerce

JockoFuel

Delivered a continuous eCommerce roadmap for JockoFuel, enhancing performance and increasing AOV through feature innovation like builders and bundlers.

Shopify Recharge

Thermos

Modernized Thermos’ eCommerce ecosystem with a fast 8-week Shopify rollout and sustained performance improvements.

Klaviyo Shopify Yotpo

Cost Plus Drugs

Built a flexible eCommerce solution with AI-powered prescription management to deliver a transparent, user-friendly online pharmacy experience.

SimpleOnlineHealth

Developed a modern telehealth platform for Simple Online Healthcare, combining headless eCommerce with automated prescription processes and multi-country compliance.

Stryker

Built a B2B eCommerce portal for Stryker, enabling healthcare providers to access, purchase, and manage medical equipment through a gated, self-service platform.

BigCommerce B2B

CPAP

Platform migration and redesign for CPAP, enabling 2M+ sleep apnea customers to purchase and subscribe to equipment with AI-powered prescription automation.

Klaviyo Shopify Recharge Shopify Flow

Kanopi

Supporting and evolving Kanopi’s Shopify B2B platform through performance testing and feature expansion for a broader digital audience.

Shopify Shopify B2B

LubeTech

Unified three brands under one digital infrastructure across retail and B2B. Codal delivered a scalable multi-storefront BigCommerce solution to streamline workflows, support complex buyer journeys, and drive operational efficiency

BigCommerce B2B

Bisco

Modernised Bisco’s sales model with BigCommerce, adding multi-hierarchy customer profiles, ERP connectivity, and a unified, personalised portal for all customers.

BigCommerce B2B

Lawson

Created a data-driven B2B platform with Shopify Enterprise, SAP, and Stibo integrations, delivering real-time pricing, multi-user accounts, and faster quoting at scale.

BigCommerce B2B Stibo SAP Algolia

CarParts

Modernised CarParts with a new CMS for improved product discovery, a refreshed frontend, and phased feature releases to boost performance.

Hertz

Modernizing vehicle maintenance for a Fortune 500 car rental giant by streamlining workflows and centralizing operations in-house.

LubeTech

Unified three brands under one digital infrastructure across retail and B2B. Codal delivered a scalable multi-storefront BigCommerce solution to streamline workflows, support complex buyer journeys, and drive operational efficiency.

BigCommerce B2B

RallySportDirect

Delivered a customer-focused front end with intelligent year-make-model search, helping Rally Sport Direct buyers quickly find compatible replacement parts.

Shopify Bloomreach

Discover. Build. Perform.

We build ecommerce that performs

Performance means growth, and that’s what Codal delivers. Whether you need a platform migration, a UX overhaul, or conversion-focused optimisation, our team builds digital storefronts that scale and drive results.

TRUEcable case study image

Trusted by leading ecommerce brands worldwide

Services built for growth

Codal delivers more than execution. We bring strategy to life. Our team plugs in where your business needs it most, combining design, development, and data to build high-performance commerce experiences.

Platform Migration

Launch faster. Migrate smarter. Grow without disruption.

Replatforming doesn’t have to put your business at risk. As a Shopify Plus Platinum and BigCommerce Elite Partner, Codal has managed hundreds of complex migrations with zero visibility loss.

We own the full process, from data integrity and SEO redirects to architecture and QA, ensuring a clean, scalable launch that’s tailored to your growth plan.

Design & Customer Experience

Design that does more than look good, it sells.

Codal designs with a purpose: turning users into customers.

We apply UX strategy, CRO thinking, and brand clarity to every touchpoint – reducing friction, supporting discoverability, and helping buyers complete their journey. From navigation to PDP to checkout, every interaction is built to perform.

CRO & Performance Optimization

Every conversion problem has a pattern. We find it, then fix it.

Codal builds performance programs driven by data, not assumptions. We analyse customer behaviour, prioritise by impact, and implement high-leverage changes that improve site performance.

With tools like session replay, heatmaps, A/B testing, and AI insights, we optimize the full funnel – from entry to checkout, and deliver measurable gains, fast.

Technical SEO

Build a store search engines understand and customers find.

Codal’s technical SEO team improves the structure, performance, and indexability of your eCommerce site. We fix crawl errors, handle canonical tagging, optimise product data, and implement structured schema markup.

That means better rankings, richer snippets, faster load times, and more qualified organic traffic that converts.

eCommerce Integrations

Connect your systems. Streamline your operations.

Growth gets messy without the right tools working together.

Codal integrates your tech stack: from ERPs and CRMs to PIMs, CMSs, and payment tools – ensuring smooth, scalable connections across your entire business.
With real-time sync, modular builds, and custom logic, we make sure your operations support your customer experience – not slow it down.

Certified partners, connected ecosystems.

We don’t just plug things in, we deeply integrate. Our teams are trained on the platforms you depend on, ensuring seamless data flow and performance.

Driven by Curiosity. Built to Scale.

Codal connects strategy with execution, design with performance, and development with real business results. Whether you’re launching a new storefront or improving an existing one, we turn ideas into outcomes.

Hear it from those who trust us

“Codal is incredibly solutions-oriented. They understand our business and help us maximize every visitor by tracking, re-engaging, and delivering the right content to convert them into lifetime customers.”
Justin Parker
Director of eCommerce
Origin logo
“Codal has been an invaluable extension of our team for several years. They're organized, understand our vision, and keep us ahead of industry trends. Codal has helped us deliver an exceptional customer experience that sets us apart.”
Mikayla Moulton
Director of Marketing
True cable logo
“Codal is incredibly solutions-oriented. They understand our business and help us maximize every visitor by tracking, re-engaging, and delivering the right content to convert them into lifetime customers.”
Nina Tejkowski
Digital Marketing Director
Hermo logo
“Codal is incredibly solutions-oriented. They understand our business and help us maximize every visitor by tracking, re-engaging, and delivering the right content to convert them into lifetime customers.”
Justin Parker
Director of eCommerce
Origin logo

Optimize, Scale and Maintain All in One Place

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