+20% increase in conversion rates Across A/B tested landing page variants

+15% average order value (AOV) Through optimized upsell & cross-sell strategies

-25% drop in bounce rate After refining homepage UX and load speed

+22% growth in returning customers From streamlined post-purchase flows

We support strategic growth & optimization for eCommerce stores

Technical Audits Design Retainer Development Retainer CRO Analysis AB Testing Technical SEO Heuristic Analysis Loyalty & Retention Strategy Anti-Churn Strategy

Build smarter, scale faster without more ad spend.

  • Maintenance, bug-fix, security-patch and upgrades as standard
  • Comprehensive site audits to fix critical Technical SEO & Google issues
  • Enhanced site speed and crawlability for better rankings
  • Data-driven A/B testing to maximize conversions
  • Optimized user journeys that turn visitors into customers
View packages

What’s the ROI of
Better CRO & SEO? Quantify the Opportunity.

Curious what impact a stronger technical foundation or better CRO could have on your bottom line? Use our ROI & Technical SEO Calculator to estimate how performance improvements, crawlability fixes, and conversion gains could translate into real revenue growth.

Whether you’re struggling with slow load times, indexing issues, or low conversion rates, this tool gives you a clear picture of the missed opportunity — and the upside of getting it right.
No guesswork. Just data-driven insights you can act on.

Step 1 of 3

Input your store numbers for the past month

Design & Development Retainer

We’re Not Just a Vendor - We’re a Growth Partner

At Codal, growth is continuous - not a one-off project. Our Design & Development Retainer gives you ongoing access to a dedicated team that works like part of your own, helping you ship new features, optimize UX, and resolve tech debt with speed and clarity.

TRUEcable case study image
TRUEcableShopify 2.0 Migration

Technical & eCommerce Leadership

Tired of agencies that just “take tickets”? Get a team that drives your roadmap, not just your backlog.

Codal’s Technical & eCommerce Leadership gives you strategic guidance across platform architecture, growth planning, and performance. We act as an extension of your leadership team - aligning technical execution with business goals to help you scale smarter and faster.

Origin USA case study image
Origin USATechnical SEO & CRO Testing

Conversion Rate Optimization (CRO)

Turn Traffic Into Revenue -
Not Just Visitors

Getting traffic is just the start - real growth comes from turning visitors into customers. Codal’s CRO service identifies friction, tests improvements, and helps you build a conversion-focused experience that drives measurable revenue.

JOCKO Fuel case study image
JOCKO FUELShopify 2.0 Migration

Technical SEO, AEO, GEO

Your Organic Growth Engine Starts Under the Hood

Codal’s Technical SEO service builds a fast, crawlable, and scalable site foundation. We optimize structure, performance, and indexing to unlock long-term organic growth. Better visibility starts under the hood.

Thermos case study image
ThermosTechnical SEO & CRO Testing

Packages Built for Momentum, Not Just Maintenance

Essentials

$4,440 / month

For brands needing fast & efficient Managed Service support on-demand.

  • 24 hours per month
  • Customer Success Manager & Engineering Support
  • Ticketed Support System (JIRA)
Begin with Essentials

Growth

$7,400 / month

For eCommerce sites with a little more to do - new features & proactive enhancements

  • 40 hours per month
  • Customer Success Manager & Engineering Support
  • Additional Ad-hoc Access to Technical SEO Analysts & CRO Analysts
  • Quarterly Strategic Reviews with Roadmapping
Focus on Growth

Scale

$9,990 / month

For deeper technical requirements and more attention, begin to scale your eCommerce channel

  • 54 hours per month
  • Customer Success Manager & Engineering Support
  • Additional Ad-hoc Access to Design, SEO Analysts & CRO Analysts
  • Ongoing Strategic Recommendations
Start to Scale

Enterprise

FROM $14,800 / month

For Enterprise-level support, contact us, and we’ll consult before we contract.

  • 80 hours per month
  • Dedicated Support Contact / Principal, Engineering Support, Technical Leadership
  • Additional Ad-hoc Access to UX Design, Techncial SEO Analysts & CRO Analysts
  • eCommerce Leadership & Strategy Teams
Consult for Enterprise

From Launch to Long-Term Success

Origin logo

SEO Optimization and CRO Testing to increase Revenue by $5.5m Year on Year

“Codal is incredibly solutions-oriented. They understand our business and help us maximize every visitor by tracking, re-engaging, and delivering the right content to convert them into lifetime customers. We have a strong brand, and Codal helped create a website experience that truly does it justice.”
Justin Parker, Director of eCommerce
2 YearsStrategic Codal Partnership
144%Increase in clicks from search
61%Increase in completed checkouts
True Cable logo

From a Migration 8 years ago, to a upgrade to Shopfiy 2.0, we’ve remained a Strategic Partner

“Codal has been an invaluable extension of our team for several years. They're organized, understand our vision, and keep us ahead of industry trends. In the competitive eCommerce landscape, our website is our first impression, and Codal has helped us deliver an exceptional customer experience that sets us apart.”
Mikayla Moulton, Director of Marketing
8 YearsStrategic Codal Partnership
2300Features in AI overviews
2.0Shopify Upgrade
Thermos logo

Launching a Magento migration in 8 weeks, to supporting growth over a decade

“We appreciate Codal’s dedication and expertise in launching multiple Shopify Plus sites on a tight timeline. Their innovation and commitment were key to the success of our customization program, and their teamwork has made a real impact. We look forward to continued success together.”
Nina Tejkowski, Digital Marketing Director
10 YearsStrategic Codal Partnership
468%Increase in Revenue
38%Increase in Conversion Rate

Frequently Asked Questions

What is included in Codal’s managed services?

Codal’s managed services include more than just maintenance, we provide a full team to help you grow your eCommerce business. Every client receives:

  • Technical, UX, and SEO onboarding audits
  • Monthly enhancements led by your team’s roadmap
  • Ongoing optimization led by Codal (performance, UX, SEO)
  • Access to CRO and Technical SEO analysts
  • Quarterly business reviews with data-backed insights
  • A dedicated pod: product manager, developers, designers, and analysts
  • Strategic growth planning – not just support
  • We don’t just take tickets. We help you move the needle every month.

    How are managed services different from traditional IT support?

    Traditional IT support is reactive, fixing bugs after they cause problems. Codal’s managed services are proactive. We work as part of your team to:

  • Prevent technical issues before they happen
  • Optimize your eCommerce site for speed, SEO, and UX
  • Improve conversions and customer experience
  • Align digital execution with your business KPIs
  • Deliver strategic insights, not just support
  • Our goal isn’t to “maintain” your site. It’s to help it perform better every day.

    What are the benefits of using Codal’s managed services?

    Codal’s managed services are designed to drive results, not just keep things running. Benefits include:

  • Site speed optimization and Core Web Vitals compliance
  • Fixing crawl errors, broken links, and duplicate content
  • Implementing structured data for rich results and answer engines
  • Optimizing site architecture for scalability and clarity
  • Managing crawl budget to ensure high-priority pages are indexed
  • Without proper technical SEO, even high-quality content can remain invisible in search.

    How do Technical SEO and CRO complement each other?

    Technical SEO brings targeted visitors to your website by improving your visibility in search engines. CRO (Conversion Rate Optimization) turns those visitors into customers by improving how your site performs once they arrive.
    At Codal, both services are integrated into your managed services plan. This allows us to:

  • Improve search rankings and load times
  • Analyze and test user behavior to improve conversion rates
  • Align technical upgrades with marketing goals
  • Avoid conflicts by having SEO and CRO experts work together in one team
  • The result is a website that not only attracts more users, but converts them at a higher rate.

    Optimize, Scale and Maintain All in One Place

    Tell us what you’re looking to improve and we’ll show you how our experts can support long term growth.

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